Free Monday Marketing Tip

Yes, we know, nobody likes cold calling (at least most people don’t look forward to it). Suck it up!  No amount of marketing will replace sales, so if you’re serious about building your business, this is not a piece of marketing advice to take lightly and the best part is….its FREE!

Theres no excuse for not working this tip. Remember, Always be closing.

Have a great Monday!

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Pair of Car Magnets only $59

Get a pair (2) 30 Mil car magnets, fully custom in full color with your logo for only $59 includes shipping to anywhere in the lower 48 States.

Why Car Magnets for your business??? ….keep reading.  On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the last 75 years, our nation has become more subdivided and our dependency on automobiles has increased. Consequently, car advertising has become a legitimate form of marketing. One that, if you are a local business looking to attract local customers, cannot be ignored.

Let’s take a look at some of the benefits vehicle advertising can have.

  1. Lots and lots of views – According to the Outdoor Advertising Association of America, it is estimated that during an average day, a car advertisement can reach up to 70,000 views. That’s a lot of eyeballs! In fact, vehicle advertising reaches more people than billboards, radio, direct mail, local group mailers and mass transit advertising. But here is the best part – most individuals say that advertisements on vehicles are actually more noticeable, more memorable and caused them to take action quicker than traditional forms of advertising.
  2. Its Inexpensive – Like any good marketer, one cannot simply look at the amount of impressions a campaign might get and conclude that it is going to be successful or not. There are a lot of mediums out there where you can buy millions of impressions but it’s going to cost you a pretty penny when it is all said and done. So, let’s stack up car marketing costs to other advertising opportunities out there. When you break down the cost-per-thousand metric for each of the main advertising mediums, you can see that car advertising is clearly less expensive than it counterparts. Keep in mind, this is for a single advertisement. Even if you had a fleet of 5 or 10 vehicles, each with their own ads on them, at $.35 per thousand, it would still be $1850.00 cheaper than the next closest medium on the list.cost of marketing channels
  3. Tax write offs – Ok, before you start jumping up and down, thinking you can write off your whole car by slapping a decal with your business logo on it…..you can’t. Truth be told, auto deductions are highly scrutinized by the IRS and shouldn’t be taken lightly. A few years ago, it was ruled by a court of law that a business could not write off 100% of a vehicles expenses simply because of an advertisement. The good news is, any expense that goes into placing said advertisement can be written off. So, if you want to have an ad painted on your car, have your truck wrapped or just place cool window film in your rear window, go for it. Just keep track of the expenses and write them off come tax time.

It’s pretty clear that vehicle advertising – decals or magnets– is a great way for small and local businesses to market themselves. For little investment, you can turn your car or truck into a mobile billboard that reaches potential customers and causes them to take action. Besides, with advertisement on the side of your vehicle, you won’t mind being stuck in a few more traffic jams!

Call Print Service USA today to order your 12′ x 24″ car magnets with your logo and/or information on them! No design fees, no free shipping to anywhere in the U.S.A.

Call today! (888) 661-7706

Free Marketing Tip: Start An Online Contest!

You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.  Brainstorm on this and you’ll come up with some great ideas!

Get Ready for National Small Business Week

By Linda McMahon, SBA Administrator

Once upon a time….

It’s the classic opening to our favorite fairy tales. As children we dream of magic potions and knights in shining armor that will provide our happily ever after. How were we to know that our own hard work, skill and determination could be far more effective?

Once upon a time, my husband and I started our business sharing a desk. As he developed our product and expanded our markets, I managed the books. When the work became too much for the two of us to handle ourselves, we hired our first employee. As our business grew, we hired another. Then another. Over decades of hard work growing our business, that company we created now has grown to a publicly traded enterprise with more than 800 employees and consumers in 180 countries worldwide.

As an entrepreneur, I have truly lived the American Dream: the classic tale of taking a risk on an idea, working hard and creating something from nothing. Don’t get me wrong – we had plenty of stumbles and challenges that provided the plot twists along the way. But it’s a story I am always proud to tell.

And as head of the U.S. Small Business Administration, my goal now is to help more people have the opportunity to live the American Dream.

Yet many aspiring entrepreneurs how no idea how to get their stories started or write their next chapters.

The SBA is here to help, with resources both online and in communities from coast to coast.

During National Small Business Week, as we celebrate the 28 million small businesses that drive our nation’s economy, we also showcase the resources and services the SBA provides to entrepreneurs at every stage, whether they are starting up, expanding or getting through a tough time.

The SBA has 68 district offices and an extensive network of resource partners across America, including Puerto Rico, the U.S. Virgin Islands, and Guam. The experienced professionals that staff these offices offer a core group of services that we call the “three Cs and a D” – capital accesscounselingcontracts, and disaster assistance.

Many entrepreneurs need capital to start or expand their small business, combining what they have with other sources of financing. While the SBA doesn’t loan money directly to small business owners, it helps facilitate loans with a guaranty that a certain portion will be repaid. We offer counseling on starting, scaling and succeeding in business, from how to draft a business plan to how to export your product overseas. And we train small businesses on how to compete for government contracts, especially those set aside exclusively for small business owners. Finally, SBA provides a helping hand to small businesses recovering from disasters.

As I think back on my own story as a small business owner, I wonder how much easier things might have been if we’d been aware of the many valuable services SBA provides. My hope is that as more people learn about the SBA, they will have the confidence, skills and resources they need to succeed as small business owners, and we can continue to revitalize a spirit of entrepreneurship in our country.

There’s room for far more success stories in our library.

And the SBA can help more entrepreneurs write their own “happily ever after.”

Thank you to the Department of Commerce Full article here:
https://www.commerce.gov/news/blog/2017/04/get-ready-national-small-business-week

How To Use Business Cards

Use these methods over this weekend and get good at it.

Business cards are an essential and time-honored marketing tool most effective in face-to-face settings, and they are more compact and cost-effective than most advertising alternatives. Designing and ordering your first batch are only the first steps in utilizing business cards effectively. Developing a plan to promote and distribute your business card for advertising locally is the key to spreading the word about your business and building a solid base of contacts and customers in the community.

 

First…
Stock your business cards in multiple places, and take every opportunity to hand one out. Keep a small stash in your wallet, in your car, in your coat pocket, at your desk and in your briefcase or purse. Hand one out every time you talk about your business to anyone, whether a retail clerk, a CEO or someone in line with you in a store. Give out two or three to your most valuable contacts to increase the chance that they do not lose their sole copy.
Then…
Tack a few business cards on bulletin boards in local establishments, and place small stacks in places local businesses designate for fliers and cards. You would be surprised at the number of retail storefronts that display a bulletin board for local postings, a book for business cards in a lobby or a place to lay out business cards on a counter. Look for locally owned shops for the best chance of being able to spread your business cards this way.
Also…
Staple business cards onto other materials in mailings and flier campaigns. If you roll out a postcard campaign, for example, make sure a business card is stapled to each card. Mail cards with any written correspondence you send to potential suppliers or clients, as well.
Finally…
Give small stacks of cards to friends, family and close contacts in the business world, and ask them to hand out a card to anyone they meet who could use your services. Friends and family can act as champions for your brand, especially for industries where personal references can make or break a business. If you have 10 people handing your cards to people looking for a business like yours, you can boost your business cards’ marketing effectiveness tenfold.
If you need business cards call Print Service USA to get your order going! (888) 661 – 7706 or (956) 238 – 2883 locally. Call today!
Have a great weekend and remember… Always Be Closing

Use Coupons or Discount Codes

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon or a discount code, proving that this method is successful in expanding your customer base. Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.  Work smart!

Political or Marketing Yard Signs

“The” season is always right around the corner. Get a big head start with our unbeatable prices on political or business marketing yard signs! Order ahead of the rush, don’t wait for the last minute! 7-10 day turn-around, in most cases. These signs are all full color, double sided and include 15″ H stakes. Shipping is free in Texas!!! (outside Texas a slight shipping charge will apply)

Call Print Service USA (888) 661 – 7706 for details!